To give the people a real sensual experience and a hollistic impression of what Technogel is about, we created an interactive installation for the first ever Technogel Experience Store, in one of Berlins most prestigious areas. The installation consists of a console, exposing a variety of gelpads. If you press a pad, you start a film. The harder you press another one, the more you get an idea of what´s waiting behind the film that is playing. To actually switch to the next film, you have to pay attention to how the gel works and to bring in real physical effort.